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RFP – Survey and Park Models


Parks California, the statutory nonprofit partner to California State Parks, is seeking proposals from qualified vendors for the following two distinct RPF opportunities in support of Candlestick Point State Recreation Area (SRA). Interested vendors may pursue one or both opportunities. SOW include:

  1. Comprehensive assessment of the perception and attitudes of nearby residents related to the park.
  2. Research and development of a park sustainability model in support of Candlestick Point State Recreation Area. The contractor is expected to research the feasibility of the model by engaging multiple stakeholders. In addition, the contractor is expected to thoroughly engage the community surrounding the park to ensure the model will be supported by the community.


Project Summary 

SOW #1: Assessment

In the last year, park staff and nonprofit partners have expanded park activities for visitors, increased their presence by participating in community events and frequently present at stakeholder gatherings. The events and activities currently being held at the park are informed by earlier community surveys and those captured in the Interpretive Master Plan. The intent of the assessment is to measure the impact of these activities with nearby residents. Using the assessment, we aim to capture park sentiment, ensure park activities reflect community interest and, guide future activities and programs. The qualified vendor will help us understand if these activities are helping change the perception of the park from nearby community members and set recommendations based on findings.

The budget range for this project is expected to be up to $20,000

SOW #2: Park Sustainability Model –

For the past two decades, Candlestick Point SRA and the surrounding community have experienced tremendous change. Between the economic impact of the stadium leaving the area, the poor road conditions and lack of state funding coming to the park to deliver facilities and services, the park has fallen into a steady decline. While the decline has impacted the park and nearby community, numerous organizations and local leaders continue to push work forward in support of having a thriving state park.

In the last two years, the Candlestick Partner Working Group was formed with the goal of bringing all vested parties together to leverage resources for a stronger impact.  Each party is committed to bringing their expertise, staff time and resources for a collective effort. While these organizations have dedicated resources, it is time to have a partner that will be a bridge to the community and walk hand in-hand with state parks to build a great park with sustainable programs that serve the community. To ensure success, the partner/organization must have community knowledge, buy-in and engagement, ensure programs are co-created; partner/organization must have the ability to work with a governmental agency to achieve goals. Excellent communications and planning with the CA Department of Parks and Recreation is a must!

To that, Parks California and California State Parks are looking at park sustainability models in support of Candlestick Point SRA. This model can take the form of a memorandum of understanding (MOU), friends’ group or any other appropriate park sustainability model. The contractor is expected to thoroughly engage the community surrounding the park to ensure the model will be supported by the community. In addition, the contractor is expected to research the feasibility of the model (e.g., programming and revenue scenarios) by engaging multiple stakeholders.

The budget range for this project is expected to be $60,000 – $75,000


Background and Expectations  

  • Parks California is a new statewide nonprofit partner to California State Park and Recreation. The organization just celebrated its third year.
  • Parks California has rich data and reports that informed the creation of the organization. This along with the communication strategy led over the past year will be shared with the selected consultant during the on-boarding.
  • It’s expected that the consultant fully understands the nonprofit and public sector and multisector audiences. Expertise in public lands and climate science communications is also a plus.
  • Parks California will rely on the consultant to create innovative content that resonates and reaches the target audiences – from concept, to nuances, to attention grabbing messaging.
  • California is rich with multicultural communities. Having expertise in both equity and inclusion will be a plus.
  • The budget range for this project is expected to be $25,000 -$35,000

RFP Responses Requirements  

  • Indicate where you are pursuing one or both RFP. If you are pursuing one – please indicate which one.
  • Participants are to propose how they would address the project/s needs including insight to the approach, methodology and analysis where possible and appropriate, and include the suggested schedule required to complete the project.
  • Provide a brief history and how you can add value to this project, including examples of situations from comparable projects where the owner received tangible value, as well as engagements involving communities that have characteristics similar to Bayview Hunters Point.
  • Equity and inclusion are core pillars of our work. Speak to the organization’s approach to ensure equity and inclusion throughout the process.
  • Identification of the personnel to be assigned to this engagement, including a resume of related experience.
  • At least three references for projects of a similar nature. Include a description of the projects, including (at minimum) client, location, contact person, contact information and a summary of the project.
  • Provide details on your Fees and Charges. All items must clearly be identified as per project cost.
  • Any assumptions not priced here will be assumed to be at no charge to Parks California.
  • Refer to the RFP for any definitions or requirements.
  • Include typical mark-up rates for third-party costs.
  • Provide your standard Master Services Agreement for review.


Evaluation Criteria 

Parks California will evaluate each participant’s submission on the following criteria:

  • Thoroughness of proposed approach and solution
  • Timelines and scope met
  • Samples of final product
  • How the work is prioritized
  • Client references
  • Fees and charges

Schedule of Events 

Monday, May 23, 2022  RFP sent to Vendors 
Friday, June 10, 2022  Vendors confirm intent to bid and submit questions to Parks California by 3p; 
Wednesday, June 15, 2022  Parks California replies to Vendor questions
Friday, June 24, 2022 RFP responses due from Vendors. Responses should be emailed in compressed files to  
June 27 – July 1, 2022 Parks California and review committee* assess all proposals
July 1, 2022 Selection of finalists 
Week of July 5th   Finalists presentation to Parks California and review committee
Week of July 11th   Parks California selects Vendor begins contracting phase  
July 11 -22th , 2022 Finalize contract and SOW
August 1, 2022 Go Live || On-boarding and Project Kickoff  

About Candlestick SRA

Candlestick Point (SRA) is the first urban California State Park. One of the park’s primary functions has been to bring state park values into an urban setting. It provides access to open space, to the shores of San Francisco Bay, and to recreational opportunities in a highly urbanized and industrial area of San Francisco. CPSRA is located in the City and County of San Francisco along the southeastern waterfront, adjacent to San Francisco Bay. It occupies a slender strip of 131.5 acres sandwiched between the Bayview Hunters Point neighborhood on one side and San Francisco Bay on the other.

Candlestick Point State Recreation Area began with neighborhood residents organizing for environmental justice in their community by returning the local shoreline to a more natural and beautiful condition. By the 1970s, most of the shoreline in the Bayview Hunters Point neighborhood was “an uninviting wasteland of junkyards and dumpsites.” Community members organized and lobbied their assemblyman to establish the first urban state park for California. After many years state legislation was enacted to purchase lands for a California State Park. The California State Park Commission classified Candlestick Point State Recreation Area in 1977, establishing California’s first urban State Recreation Area.

State Parks classified the property as a State Recreation Area—rather than a State Park—due to its proximity to large population centers and its ability to provide recreation and interpretive opportunities. In 2009, the California Senate voted to reconfigure the park, transferring some land for the development associated with Candlestick Point-Hunters Point Shipyard Phase II Project and adding other land to the park in the Hermit’s Cove Beach and Yosemite Slough areas.